Daryl Ilbury

Posts Tagged ‘azodicarbonamide’

Food can kill you!

In Eish!, Fools, Science, Scoundrels on April 14, 2015 at 4:49 pm

Derp of the DayI have followed with detached interest the rise and fall of Vani Hari (yes, as in Mata Hari), a.k.a Food Babe – ‘detached’ because to engage with her and her doting acolytes would send my blood pressure sky high, and ‘interest’ because what she’s doing worries me. For those who don’t know, Hari is an American self-appointed arbiter of food safety. Her qualifications for such are zero.

OK, that’s a little harsh; she does digest food. The point is she has no academic qualifications. She’s certainly not a dietician. [This is a good point to emphasise the difference between a dietician and nutritionist: essentially dieticians are registered and belong to a regulated body; nutritionists not necessarily so]. She calls herself an ‘activist’. Translated: she makes a lot of noise about something; and you know the saying about what makes the most noise…

The thing about lots of noise though is that attracts attention, and as traditional media battles social media for the minds of media consumers, lots of noise on social media tends to be picked up by a reluctant traditional media. And that makes food companies scared. Hari’s ’cause’ for activism is what’s in food, specifically food that is prepared or packaged for consumers. For her, unless it’s organic it probably contains poisons, and she presents as evidence the varied scientific-sounding additives and preservatives found in most prepared foods. One of her biggest nemeses is azodicarbonamide (sometimes referred to as ADA), a chemical substance approved for use as a whitening agent in cereal flour and as a dough conditioner in bread baking. She has made a noise about it also being used in the manufacture of yoga mats. True, but then the zinc found in spinach is used in the manufacture of car batteries (we’re made of chemicals, people!) She selects as a source the website of an organic food disciple, Max Goldberg, who in turn quotes a WHO report that “links ADA to respiratory issues, allergies and asthma”.

So let’s go there: The report says: “Evidence that azodicarbonamide can induce asthma in humans has been found from bronchial challenge studies with symptomatic individuals and from health evaluations of employees at workplaces where azodicarbonamide is manufactured or used”. Sounds scary. Loosely translated: people who show a sensitivity to it should avoid it, especially those who work with it.

But this is true for any chemical, including something found in almost all prepared food – a chemical so dangerous that symptoms of toxicity to it can include dizziness, changes in blood pressure, abnormal heartbeat, convulsions, coma and eventual death. It’s called sodium chloride – yes, common table salt.

At long last science is beginning to stand up to Vani’s narcissistic (she presents herself as evidence her activism works) scaremongering. Mainstream media is finally getting the message. But what has really made my day is to see scientists take her on via her media platform of choice: blogging – meet Science Babe.

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