Daryl Ilbury

Why Apple have lost the plot

In Eish!, Politics on March 21, 2012 at 12:34 pm

A sad day for true Apple fans

I remember my first Apple computer. It was many, many years ago when the world was still Windows. I lost count of the number of times I asked salesmen of things like digital cameras and voice recorders whether they were ‘Mac compatible’.

I also ignored the hurumphs and grumphs from colleagues who thought I was either a snob or a pathetic, dismissed leftover from technological evolution. I ignored them all and became a passionate, very vocal, public ambassador for Apple.

Not so long ago I sat at the front of a large, full lecture theatre, looked behind me and saw a sea of open laptops, each one of them proudly crested with a bright, gleaming apple. “My”, I remember smiling, “times have changed”.

Between my first Apple computer and that lecture, Steve Jobs became the darling of the technological revolution, Apple became the most respected company in the world; and Bill Gates slipped into virtual ignominy. Except he didn’t. He quietly got on with the job of building a lasting legacy – the Bill and Melinda Gates Foundation.

When Steve Jobs died I was one of the millions who mourned the loss, but I hoped that in his passing he would do the right thing. It seems he hasn’t. There has been no news to date of a foundation in his name, similar to the Steven P. Jobs Foundation he formed in 1986 and closed a year later.

There has also been no suggestion that of the billions he made, some of it would go, in his name, to help others who are less fortunate. Also there seems to be no suggestion of a revival of Apple’s philanthropic programmes that Steve Jobs stopped when he returned to the company in 1997

According to ABC News, Apple is the world’s most valuable publicly traded company, and sits on $97.6 billion in cash and securities. When news started spreading that Apple needed to dispose of some of its cash reserves, I thought “here comes the announcement that I as a passionate and loyal Apple have been waiting to hear:  the formation of a philanthropic foundation in the name of either Apple or Steve Jobs”. Instead, the company announced that it would pay dividends to its shareholders – the first time since 1995.

I have made the rather sad decision that my next phone will be a Blackberry.

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  1. Steve Jobs wasn’t a big philanthropist when he was alive and I don’t think anything we’ll change after his death.
    BTW, I’m very much a PC person… though writing it from MacBook:-)

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